1. Date: August 16 (Wed.) – 18 (Fri.), 2017 2. Number of Participants: 50 participants from 20 organizations from 5 countries 3. Venue: Andong Grand Hotel 4. Major Contents: keynote speech and case presentation, Korean cultural experience and tour * Main Presentation Topics ① Speech on Topic ∙ Industrialization ∙ internationalization of traditional culture and humanities resources (Prof. Jung Won-ghil, Daegu Haany University) - Suggestions for industrialization ∙ internationalization of traditional culture · humanities resources through the case designated ‘Yeongyang International Dark Sky Park’ ② Special Lecture ∙ Application of local cultural resources and marketing strategy of city brand (Prof. Kim Si-bum, Andong University) ∙ Management of cultural resources to generate Asian values (Prof. Sim Sang-min, Sungshin University) ③ Case Presentation of Participating Groups * Wang Lei, Shanxi Province: Vice President, Secretary of Party Group of Shanxi Federation of Social Science - Let’s meet at the Shanxi Cultural Industries Fair and experience its beauty * Park Jae-hwan, Daegu Metropolitan City: the Association of Chicken & Beer in Daegu - Culture Policy in the Center of City 2017: Daegu Chicken & Beer Festival * Kurbanov Maxim, Khabarovsk Territory: Manager of Analysis Plan Department, International Regional Cooperation Division - Human Cooperation and Economy · Art between Khabarovsk Territory and Northeast Asian Count * Rotanova Irina, Altai Territory: Prof. of Geology Department of Altai National University ries - Role and experience of board of directors of international mediation titled ‘Altai, the House of all of us’ for making Altai Territory an international region